Posted by Mike Florio on February 9, 2021, 9:32 AM EST. [70] As a result, the number of viewers who watched at least six minutes of the broadcast (total viewers) increased from 63.2 million to 71.3 million—a new record for the game. Super Bowl viewership drops sharply from last year. [147], Canadian Radio-television and Telecommunications Commission, List of most watched television broadcasts in the United States, "Super Bowl viewer ratings down from a year ago", "Super Bowl is king at home but struggles on world stage", "Every year, more people watch the Super Bowl. That would be the lowest TV viewership in 15 tears for the Big Game (90.75 million for Steelers vs Seahawks in 2006). Super Bowl TV viewership is on a general decline since 2015 due to many reasons, including the rise of streaming, Kaepernick’s divisive protest, and former President Trump’s call for a boycott. The Super Bowl 55 ratings are in, and they’re not so super. For example, the ratings in Boston were higher than those in Tampa, Fla.: With a 57.6 local rating, that number outpaced viewers in Tampa, which posted a 52.3 number, locally. On the digital curve, Super Bowl LV was the most live-streamed in history, averaging 5.7 million viewers per minute, up 69% from 2020’s pervious … [58][60] For years, CBS had held the reputation of being "the pro football network," and was expected to live up to it. That tops Pittsburgh-Seattle in 2006 (90.7M) but is now the least-watched broadcast since Indy-Chicago averaged 93.2M on CBS in 2007. [91] In 2005, the cost of a 30-second ad was $110,000;[92] it was lowered to $100,000 for the next two games due to a decline in viewership. By Frank Pallotta, CNN Business. [94] It then increased to approximately $117,000 for the 2009 game, before declining slightly for the 2010 game. In New York City, the game registered a preliminary rating of 40.5 on NBC, more than eight times the combined rating of CBS and ABC broadcasts at the same time. [104][105], In 2006, however, viewership increased. [14] In New York City, the game received a 36.3 rating and a 61 share. Via Eric Fisher of SportsBusiness Group, the total audience (including out-of-home viewership and all streaming platforms) averaged 96.4 million. Viewership of CBS Sports coverage of Super Bowl LV dropped to 96.4 million from 102 million last year, despite a big rise in streaming viewers. It also draws big crowds at viewing parties, bars and restaurants. That game, a 21-10 win for the Steelers over the Seahawks, averaged 90.8 million on ABC. Similar to the United States, ad prices have also increased over the years on English networks in Canada. The Super Bowl ratings are in and they are a huge disappointment, getting the worst overall ratings in almost 15 years: CNBC – Super Bowl LV attracted 96.4 million viewers for ViacomCBS on Sunday, the company announced Tuesday, as the Tampa Bay Buccaneers beat the Kansas City Chiefs, 31-9. Super Bowl ratings took a hit, marking the lowest viewership for the game since 2007. The past ten Super Bowls rank as the ten most-watched all-time, and the past eight rank as the eight most-watched programs in U.S. television history. Viewership was 96.4 million people between CBS’ television broadcast and streaming services for Super Bowl LV, a 5.5% decline from the amount who watched Super Bowl LIV. [87] By 1998, the price had increased to $45,000. Nielsen said 68% of US homes with televisions in use were tuned to the Super Bowl LV telecast. [8], Ratings for the Super Bowl first peaked from 1977 to 1987, when no less than 44.4% of American households with television sets would watch. Super Bowl LV was the first NFL game to post 1 billion streaming minutes. There were only 96.4 million Super Bowl TV viewers in 2021, the worst since 2007. XXXVIII (Panthers): 52.2 The 2021 Super Bowl lost another 37 percent of viewers in that age demo over last year’s audience. Viewership for Tom Brady and the Buccaneers’ victory over the Chiefs in Super Bowl LV was down overall compared with last season’s Super Bowl, but up significantly in Boston. "[62], Unlike Super Bowl I, the 1968 game was broadcast by only one network, CBS. Several Super Bowl Advertisers Bow Out over Fear of Offending Viewers 52,147 Getty Images. LI (Falcons): 54.3 [14] The rating and average viewership also increased compared to the previous year. According to figures released Tuesday by CBS Sports, America's biggest broadcast event garnered a total audience of 96.4 million viewers on Sunday night, a stark 5% drop-off from last year's Super Bowl on Fox and well below the 114.4 million audience that tuned in for the most-watched Super Bowl in 2015, Deadline reported. [95] In 2011, CTV charged about $100,000. It’s also worth noting that online viewership averaged 5.7 million viewers per minute, the most live-streamed NFL game ever and up nearly two-thirds from last year’s Super Bowl. The puzzling drop in sports TV viewership continues with the Super Bowl falling to its lowest numbers in 15 years. [10] However, the 2019 game became the least-watched in more than a decade and the household rating for the Super Bowl declined for the fourth consecutive year. [106] The 2007 game drew an audience of 3,397,000 English viewers—down over 800,000 compared to the previous year—but the number of French viewers who watched the game increased by over 100,000 to 816,000. [1] However, viewership is predominantly North American;[2][3] the Super Bowl is the most watched television broadcast in the United States every year. [13] In 1979, the Super Bowl XIII broadcast recorded a drop in both average and total viewership, and the rating decreased by 0.1 to a 47.1, though all were the second-best numbers ever for the game and the share grew by 7 percentage points to a 74. Last year's game on Fox averaged 99.9 million. CBS, though, had a big night … It’s the smallest television-only viewership since Super Bowl XL, which capped the 2005 season. [86] In 1994 and 1995, the price was $29,000 and $40,000, respectively. By Eddie Makuch on February 9, 2021 at 7:25AM PST. The preliminary Arbitron ratings as reported by the network gave the game a 43.0 rating, a 76 share, and a total viewership of over 70 million. From 1987 to 1991, the Super Bowl aired on TQS, with the exception of the 1989 game which was only available on NBC via cable. Super Bowl XLVIII was watched by 112,191,000 on February 2, 2014. [65] Final numbers gave Super Bowl III a national rating of 36.0, lower than the previous year, though the total viewership was up from 51.3 million to 54.5 million. Deadline said, "the 55th Super Bowl distinctly had the smallest network audience since the very different TV era of 2006.". Here's what we know about the Super Bowl ratings, viewership and more: MORE: The best, worst commercials from Super Bowl 55, At a reported average of 91.6 million viewers strictly on TV (per SBJ's John Ourand), this marks the lowest number of TV viewers for a Super Bowl since 2007, when the Colts and Bears drew 93.2 million viewers on television.Â. CBS has clarified the broadcast deliveries for Super Bowl LV, saying that the traditional TV presentation averaged 91.6 million viewers. Updated 5:20 PM ET, Mon February 3, 2020 . Seattle beat the Denver Broncos by a score of 43 to 8. [93][94] Following the acquisition of Super Bowl broadcasts rights by CTV, the price returned to $110,000 in 2008. The game lost 43 percent in young viewers four years ago and 51 percent in 2008, the site reported. However, reliable figures are only available since the 1990s when Nielsen began tracking viewership in the province of Ontario in 1991; electronic measurement of the game was not conducted by Numeris nationally until the mid-2000s. ET to 10:11 p.m. [89][90] The ad price was approximately $100,000 in 2003. Getty Images. Super Bowl LV averaged 96.4 million viewers across all platforms—take out the average-minute audience via streaming and linear TV looks to be just 90.7 million—the lowest since 2006. Philadelphia, Pittsburgh and Cincinnati ratings also took a hit, each losing a bit of ratings percentage off the top in local TV markets. That is lowest rated game since Super Bowl III on NBC in 1969 (36.0 rating). [81][82] In Quebec, the first 20 games aired on French television stations owned by the SRC (the Canadian Broadcasting Company is known in French as the Société Radio-Canada). In Kansas City, the local rating came in at over 59.9, good for an 8-percent increase, per SBJ. In 1996, the game returned to RDS and has aired on the channel since.[81][83]. [13] Likewise in 1974, the rating declined again to a 41.6, and total viewership for the game was 4.5 million less than the year before. Strictly on TV, CBS Sports averaged 91.629 million viewers for its broadcast of Bucs vs. Chiefs in Super Bowl 55 on Sunday. [5] From the late 2000s to mid-2010s, ratings peaked again—viewership grew for all but one broadcast from 2006 to 2015. Viewership peaked in 2015; Super Bowl XLIX was watched by over 114.4 million people. Previous Patriots Super Bowl ratings in Boston: [108][145] The French audience increased again the next year to a preliminary 905,000—a record for broadcaster RDS—and the English audience increased to 4,234,000 and peaked at 5.83 million. [64] 1969's Super Bowl III received an initial rating of 39.9 and a share of 79 with over 60 million total viewers. According to @Ourand_SBJ, Super Bowl LV got a 57.6 rating in Boston. JUST WATCHED JLo's impressive path to the 2020 Super Bowl… Key Facts Viewership was 96.4 million people between CBS’ television broadcast and streaming services for Super Bowl LV, a 5.5% decline from the amount who watched Super Bowl LIV. With around 91.6 million viewers on CBS alone, the 2021 Super Bowl is still the most watched show of the past year. [77], The Super Bowl has been broadcast in Canada since its inception on both English and French television networks. 1967 – A 30-second commercial costs about $40,000 during the first Super Bowl. The viewership numbers for this year’s Super Bowl experienced a drop from the previous year and the lowest since 2006, according to data. [61] Three weeks later, this was confirmed when the national Nielsen ratings were released, crowning CBS the winner of the first "network Nielsen Bowl. That number was down from last year's Super Bowl, which averaged roughly 102 million viewers … Super Bowl LV attracted 96.4 million viewers, the company announced Tuesday, as the Tampa Bay Buccaneers beat the Kansas City Chiefs, 31-9. Just to give you some idea of how bad this is, the ratings and viewership for the last 20 Super Bowls are below: Notice that this Super Bowl got a viewership rating calculation (RTG) of 38.2.That is the worst rating calculation since 1969, according to this chart from Sports Media Watch, when the rating was listed … [14], In contrast with previous years, Super Bowl IV's ratings were largely underestimated. [13] With the Steelers winning the game, the broadcast in Pittsburgh attracted a preliminary rating of 63 and a share of 88 in the city, meaning 88% of the households in the city with television sets in use were watching it.